She may be an octogenarian, but Helen Van Winkle doesn’t believe that age should dictate what you wear. This attitude and her over the top personal style has seen her Instagram account garner over 1.1 million devoted followers. Miley Cyrus and Nicole Richie are among her fans, and her popularity is growing by the minute.
“I don’t feel old. I have never felt old. I think you can dress any way you want to,” Winkle told Refinery29. But she hasn’t always felt that way. According to Winkle, she started ditching the conservative dresses and drop earrings after the death of her husband. “Baddie Winkle has helped me a lot – in spirit, anyway.
She credits her granddaughter, Kennedy, with helping to start the Instagram that has made her so well known. Baddie is now sent thousands of dollars worth of merchandise each day from brands who are hoping their products will pique her fancy enough to wear them in an instagram post.
Her posts often go viral; with one video of her dancing in a 90s style Tommy Hilfiger crop top amassing over 1 million views. But Baddie says that she isn’t in it for the brand promotion or the money. She just wants to bring positivity and fun back into the wardrobes of older people.
“I would love to be a role model for older people. You’re only here once in your lifetime, so have fun.”