Think makeup is just for women? Think again. These male beauty vloggers are seriously changing the face (and gender) of the beauty industry. They have risen to superstardom with the help of YouTube, where they make their money teaching us makeup newbies everything from how to apply a smoky eye to how to achieve the perfect contour.
We take you through our top five favorite men in makeup – because if a dude can look prettier than you with a beard then you can probably learn a thing or two from him.
He is relatively new to the YouTube game but he has already racked up millions of loyal subscribers due to the popularity of his self-titled cosmetics label. His velour lipsticks are world famous for their long lasting formula and bright pigments, and Jeffree often incorporates them in his beauty tutorials. Apart from being one of the most gorgeous men we have ever seen (just look at those cheekbones), he also happens to be as hilarious as he is sassy and has a wig collection to rival Kylie Jenner’s. Check out one of our favorite Jeffree tutorials below!
This kid is 16 but his contour skills are that of a seasoned professional. His vids are definitely not for the faint of heart (read: he swears a lot) but went viral within minutes of him posting. His “how to contour” video has over 1.5 million views and counting and totally blew up on Instagram – if you haven’t seen it yet and need some cheering up, do yourself a favor and check it out for guaranteed lols.
Manny is probably one of the most famous beauty bloggers in the world and it is pretty easy to see why. He pulls of stubble and foundation like nobodies business and does tutorials that are easy to follow and even easier to listen to. If you’re looking for a standout eyeshadow look or tips on how to successfully apply false lashes, Manny is your guy. Check out his latest video below for the only summer makeup inspiration you will ever need.
Patrick is one of the most creative vloggers on YouTube and is always pushing the beauty boundaries. His tutorials are super easy to follow and he breaks everything down so that even the most inexperienced of us can replicate the look. His background as a drag queen has helped him master the extremes of contouring and highlighting, and given him some pretty cool tricks on looking fabulous all day long. His “The Power of Makeup” video has over 4 million views and is definitely worth a watch (or two).